There has always been offensive ads. If you go back and look at old ass you see Black Sambo type shit from the 50’s. I’m very hard to actually offend. Things can annoy me. Things can confuse the shit out of me. And then there are things that are so goddamn ridiculous that you cant believe we’ve seen it.
I don’t work for an ad agency. I work in reality TV. There is a lot of hoops to jump through before a show makes it from being filmed to being seen on the air. With ads I imagine they have the same hurdles. So when I saw this ad on Yahoo about Nivea I couldn’t believe this. Not offended. Fucking puzzled.
This. Happened.
Look at that shit. Apparently afros aren’t civilized. Now, someone thought this was clever. Likely a team of people that are paid well. Then they presented it to more people that probably make more than them. Then those people and so on and so on. Next thing you know its out there and Nivea has to issue an apology on Facebook.
"Thank you for caring enough to give us your feedback about the recent 'Re-civilized' Nivea for Men ad. This ad was inappropriate and offensive. It was never our intention to offend anyone, and for this we are deeply sorry. This ad will never be used again. Diversity and equal opportunity are crucial values of our company."
As they say, the ad was “inappropriate and offensive.” If people hadn’t gotten up in arms about this would they have just sat back and patted themselves on the back for a job well done? Fucking idiots. Oh, and Nivea isn’t the only ones. A few weeks ago Summer Eve’s released a new series of ads. Apparently Black ladies vajayjays sound like a sassy chick. Fuck you, Summer’s Eve.
“Mmm-hmm!”
In this terribly politically correct world why would companies think this was okay for even a moment? I would imagine that in a far more logical world that people who brought this up in a meeting would get stared at like they lost their minds.
Exec. 1: “I have a great idea!”
Exec. 2: “Yeah?”
Exec. 1: “We can have a Black woman’s hand speaking as if it’s a vagina.”
Exec. 2: “Uh-huh…”
Exec. 1: “And not only that, have an image of kinky hair as she talks as if she is auditioning for ‘The Help.’”
Exec. 2: “That sounds good, but how about an ad where we have a Black man chucking a beheaded afro covered man thus proving naturals are un-civilized?”
Exec. 1: “Wow, man. That’s too far.”
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